How do I become a savvy Amazon Product Research? Imagine you were Columbus, except you were mapping uncharted territory in product listings. It’s not an easy voyage; you will face treacherous oceans, hidden reefs, as well as stormy skies.
First, it is essential to understand the importance of keywords. Imagine keywords as your compass. Keywords with high demand will have little competition. Amazon’s Search Bar will show you drop-down options when you enter “hiking Gear”. Voila! This is a goldmine! These nifty gadgets can help to clarify search trends and volumes.
Have you ever considered looking at customer reviews before? You can find a lot of useful information in the star ratings. Sort reviews into the latest, best and worst. It’s like reading old letters. Customer love to pour their heart out about things they love or dislike. Imagine selling camping tens. Have you noticed a trend of complaints about cheap zippers? Bam! You’ve got the opportunity to build a better trap for mice… or in this instance, a flap for a tent.
While it is essential to understand your competition, it would be like sticking your hand inside a hive. But you must not be stung. Consider what your rivals do and the prices they charge for their goods. Compare product photos, descriptions quality, even their FAQ section. It is important to know their every move.
When it comes to trends, do you want to be an expert mind reader? You should keep track of the seasonal and holiday trends. If pumpkin is popular in autumn, your “Spiced Pumpkin Candle” could be the hit of the season. Google Trends & Amazon’s Best Sellers will give you the best insight.
Let’s get the scoop. Certain niches are saturated. Like trying to sneak one extra grain of beach sand. Instead, find niches within niches. Selling fitness equipment is it possible? Gear designed specifically for senior citizens? You can stand out by narrowing down the focus of your offer.
Let’s have a chat about price. The competitive price is your friend. Who doesn’t love a good deal, right? The trick is to find the right balance. Pushing too low will leave you scraping your bottom. High prices? This is a high-risk business, unless it’s backed up by incredible quality.
Don’t undervalue the power visuals. Photos sell. This old saying: “A photo is worth a 1,000 words”? You’re getting a lot of value for your money. Sharp, clear images from different angles. If you want to sell a multi-pocket backpack, you should show the pockets being used – with passports in them, phones in there, and snacks. The people need to be able to see and feel it.
It’s time to talk about descriptions. Don’t just copy the manufacturer-jargon. Yawn! Use bullets and be lively. Highlight features that are helpful. It is hard to imagine a mattress that “hugs” your body “like Grandma’s on Christmas Eve.”
When you’re good at solving this puzzle, it feels like finding the chocolate bar that was hidden in the pantry. Sweet success!
Discover Amazon’s treasures by arming yourself with tenacity. Have fun, explorers.